THE COST OF ACCESS: - RAISING THE PRICE OF TOBACCO PRODUCTS

How to use this template THE COST OF ACCESS: RAISING THE PRICE OF TOBACCO PRODUCTS 4/10/2024 THE PUBLIC HEALTH LAW CENTER 4/10/2024 2 LEGAL TECHNICAL ASSISTANCE Legal Research Policy Development, Implementation, Defense Publications Trainings Direct Representation Lobby 4/10/2024 3 Image credit: Sam Bradd 4/10/2024 4 4/10/202. [...] 4/10/2024 6 PRICING FUNDAMENTALS LOW PRICING IS BAD FOR PUBLIC HEALTH • Cheap pricing • Sample sized packaging • Individual purchases are affordable generally • Easier impulse purchase • Accessible for any budget • Accessible for youth • Accessible for new users 4/10/2024 7 PRICING FUNDAMENTALS WHY PRICE INCREASES ARE GOOD POLICY • Reduce overall tobacco use • Reduce youth initiation • Reduce toba. [...] Reynolds Marketing Report, 1982 “Of all the concerns, there is one— taxation—that alarms us the most.” Philip Morris Marketing Report, 1985 4/10/2024 9 LOW PRICES HELP THE TOBACCO INDUSTRY • Accessibility = long-term profits • Industry focus on reducing prices at the point-of-sale for targeted communities • Billions spent fighting tax increases • Red herring arguments: – disproportionate burden –. [...] City of New York (2014) 4/10/2024 13 GENERAL POLICY BEST PRACTICES • Clear, comprehensive definitions • Implementation planning is essential as is evaluation • Disaggregate data to evaluate all populations • Parity among products • Administrative feasibility 4/10/2024 14 DEVELOPING AN EFFECTIVE AND EQUITABLE PRICING POLICY • Non-tax policies – Part of a strong TRL – Compliance checks – Adequate TR. [...] Equity Slide Respecting Traditional Tobacco Pricing fundamentals low pricing is bad for public health Pricing fundamentalsWhy price increases are good policy Low prices help the tobacco industry Low prices help the tobacco industry Industry price reducing practices Pricing fundamentalspolicies that increase prices Pricing fundamentalspolicies that increase prices General Policy Best Practices DEVE.